PRODUCT DESIGN

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THE LIMITED EDITION NCAA “REIGN” BASKETBALL IS A TRIBUTE TO the PRIDE of FINAL FOUR HOST CITY MINNEAPOLIS, PRINCE.

With purple accents that channel the color that has come to embody the city itself, and rain droplets that drench the cover to represent the state’s famous connection to water, this is a basketball fit for royalty.

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Only one can reign. Features of the ball evoke the city of Minneapolis and the iconic style and sound that were born there. With purple accents that channel the color that has come to embody the city itself, and rain droplets that drench the cover also represent the state’s famous connection to water, this is a basketball fit for royalty.

Limited edition run of only 99 units made.

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Fully designed package including purple cinch bag, Reign all access lanyard, and t-shirt for all the Minneapolis true funk soldiers.

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"Game. Blouses.”

-Dave Chappelle

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Our grassroots marketing campaign included live event activations such as half-court shot contests, social posting, and a whisper campaign from within online Prince fan forums.

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