IDENTITY SYSTEM
“Nothing is more important than loyalty to the client.”
-Sean O’Brien, Criminal defense trial attorney
After beginning his career as a highly successful prosecutor for the city of Chicago, award winning lawyer Sean O’Brien sought to prove himself on the other side of the system.
When it came time to establish a practice of his own, he needed an identity system and online presence that not only differentiated himself from the competition, but instilled trust in those needing help when the stakes were high.
Using multiple methods of strategically placed signage, the shield emblem repeats to increase visibility in an environment obscured by several surrounding trees.
Custom handmade wooden logo recreation by Moldovan craftsman, Pavel Doltu.
Photoshoot arranged with local photographer, Teddy Golden
